This article teaches you how to grow and manage your Instagram account. Having a well-managed account with a huge fan base on Instagram means your posts and videos have more people to reach.
People are more likely to engage with and follow accounts that already have plenty of followers. Hence, you need to get more followers by setting up a complete profile, using hashtags effectively, publishing at least one original video every day, and more!
12 Ways to Grow Instagram Account Followers
1. Post Contents Consistently
Posting every day lets you keep your followers engaged and interested in your content. It’s likewise necessary to post at the right times so that your content reaches most people on Instagram.
You need to be sharing videos when your followers (and potential followers) are already scrolling in-app.
The times to post differ depending on your followers and the kind of content you post, hence, you may need to find the right times for your account.
2. Upload Quality Videos
Instagram is not a camera company, if your videos have poor quality, it’ll be easy for people to skip them. Depending on the kind of content you make, investing in a good camera phone, ring light or small microphone could do wonders for making your videos extra good.
3. Use Trending Hashtags
As Instagram is known for hashtagging, using relevant hashtags can increase your account visibility and get to many people.
The hashtag makes it easier to find collections of the content you’re interested in. Using hashtags on Instagram can help you grow your Instagram audience—especially when you use a combination of trending hashtags, fitness hashtags, business-specific hashtags, and general hashtags.
This makes it easier for people to find your posts when searching for a specific topic.
4. Engage With Other Users
Engaging with other users on Instagram, such as by liking and commenting on their posts, can help you to get more followers. However, beware of fake followers, here is How to Tell If Someone Has Fake Instagram Followers.
It’s important to engage with other Instagram users on the platform, using Instagram by tagging them to increase engagement. This also helps you create a good relationship with others in your niche.
4. Connect With Other Social Media
If you link your Instagram account with other social media, your uploaded video is shared with more places and more people. The people on those other social media platforms will also have the opportunity to follow you on your Instagram page.
5. Take the Opportunity of Trending Topics
Instagram is all about the trends and you can drastically increase your Instagram account by joining the trends as they arise. Of course, just because something is trending doesn’t mean you have to participate.
Understand the trends that you join in on to make sure that they’re the trends your target audience is also participating in.
Instagram trends are a great way to set your account apart from other users.
6. Do Giveaways or Create Challenges
Running giveaways or contests can be a great way to grow your account. However, when running a giveaway it’s important to follow Instagram’s guidelines to avoid a ban.
Also, challenges abound on Instagram. I recommend participating in the same Instagram challenges that your target audience is participating in.
7. Collaborate with Influencers
Working with Instagram influencers in your niche can help grow your account and get you, new followers. It can also help you create relationships with other people in your niche.
One of the easiest ways to find influencers you know, love, and want to work with is through their number of followers.
8. Use Instagram Stories/Reels
Instagram Stories is one of the ways to grow your account followers in real-time. With the feature, you can share behind-the-scenes videos and give your fans an inside view of what you got to offer.
You can also use Instagram live as it’s a great way to connect with your followers in real-time. It can be used to answer questions and host a Question and Answer session. You can use Instagram Live or a dedicated Instagram Stories Q&A feature.
9. Optimize Your Instagram Profile
Your Instagram profile is one of the first things people see when they come across your account, so it’s important to make a good impression. Make sure your profile picture and bio are visually appealing and accurately represent your brand or business.
A few words are fine – Words that display who you really are. Don’t try to go overboard with your quirkiness and don’t try to be funny.
Select quality photos that clearly show your personality and everyday lifestyle. Make sure there is a mix of headshots, and body shots, and if you are adventurous, include an active photo.
Avoid also any blurry, poorly cropped, highly edited photos and heavily filtered photos. You should show what you look like.
10. Promote Your Fans Content
Promoting user-generated content, such as photos or videos of your customers using your products or services, can help increase engagement on your account. It also helps you to show your appreciation and value to your fans.
Promoting your fan’s content is a great way to share mixes of content, such as text, images, and videos, this can help keep your followers engaged and attract new users to follow your Instagram account.
11. Use Instagram’s Creators Tools
Instagram provides analytics tools that allow you to manage and track your account’s performance. By monitoring your account’s analytics, you can identify what’s working and what isn’t and make adjustments accordingly. You can use the Instagram creative studio
12. Promote Your Account With Instagram Ads
Running Instagram Ads can help reach a larger audience and attract new followers. It can also be used to promote your products or services.
Instagram Ads is paid social media marketing method where users pay to boost their posts or content so that it can reach a larger audience on the platform.
It appears mostly in your target audience’s Stories, feeds, and more. It has a label “Sponsored” that will indicate they’re promoted content.
Instagram is a great way to connect with new people, but it’s not always easy to grow your account. However, by following the tips shared above, you can improve your chances of getting more followers on Instagram. So, give them a try and see what works best for you.